Beauty, Resilience, and Dedication – Special Women's Month

Women's Month is a special time, filled with emotional and inspiring stories. It’s an opportunity to remind all women of the importance of never giving up on their dreams. We celebrate the strength, determination, and achievements of each woman, recognizing their ability to turn challenges into victories.

Among the many inspiring stories, we highlight the journey of Ellie Kapitao, the founder of Pretty Gorgeous Hair, a brand that started from scratch and faced significant challenges to establish itself in the market. Ellie’s journey was marked by obstacles that not only tested her resilience but also shaped her vision and perspective on entrepreneurship. “I believe my experiences can serve as inspiration for many women who are carving their own paths. I have a deep passion for giving back to the community, especially to economically disadvantaged areas, and I am committed to raising awareness about the unique challenges these communities face,” says Ellie.

Ellie’s journey began with attending networking events and seeking partnerships with people who shared similar values and visions. These experiences were crucial, providing her with skills and insights that significantly contributed to her achievements. Today, her work is done with love and dedication, surprising campaigns, clients, and everyone who loves the world of hair.

Ellie Kapitao’s Favorite Hair Trend:

“I’m obsessed with the liquid hair trend. It’s all about ultra-sleek strands with intense shine, almost reflective. This trend is perfect for a polished, high-fashion look, but it’s surprisingly easy to achieve with the right products and tools. For inspiration, think Kim Kardashian or Dua Lipa on the red carpet. To get the look, invest in a good flat iron (I love the Dyson Corrale) and finish with a shine spray or serum like Color Wow’s Dream Coat.”

Ellie Kapitao’s Hair Tip:

“A game-changer for me is the ‘hair cycling’ trend, where you rotate products based on your hair’s needs at different times. For example, one wash focuses on hydration with a moisturizing mask, and the next is all about clarifying with a detox shampoo. This keeps the hair balanced and healthy without overloading it with one type of product.”

Ellie shared her passion for beauty and her commitment to transforming not just hair but also the lives of the women around her. Her work and dedication continue to inspire those around her, showing that with resilience and passion, any challenge can be overcome.