Elevate Your Style Story: Rent Iconic Outfits with a Twist of Tale
Are you ready to adorn yourself in the threads of legends, embarking on a journey woven with empowering stories and unforgettable moments? Say hello to a groundbreaking collaboration between Self Esteem, Tanqueray, and By Rotation, offering you the chance to rent iconic outfits from UK style icons for the price of a captivating tale.
Picture this: slipping into the very garments that adorned Self Esteem during her electrifying performance at Wembley Stadium, or embodying the fierce spirit of Cara Melle's iconic entrance look from RuPaul's Drag Race UK Season 5. Each piece in this curated collection has a narrative as bold as the outfits themselves.
How It Works
This innovative concept revolves around the exchange of stories. Simply upload the tale of your special evening, and you could find yourself stepping into the shoes of style icons. With a scannable label unlocking the remarkable journey of each outfit, you become part of a tapestry of memories interwoven within the fabric.
A Toast to Memories
Accompanying each rental is a bottle of Tanqueray Gin, ensuring your experience is as flavorful as it is fashionable. Choose from Tanqueray's exquisite range or opt for the alcohol-free Tanqueray 0.0%, because every great story deserves a perfect drink. Additionally, you'll receive a cocktail recipe inspired by the outfit's unique narrative, adding an extra layer of delight to your experience.
Empowering Through Fashion
For Self Esteem, one of the contributing artists, sharing her cherished garments is a thrilling prospect. She reminisces about the monumental stage moment she experienced in her oversized white power suit at Wembley, emphasizing the memories embedded within clothing. It's not just about wearing the outfit; it's about embodying the same power and confidence she felt.
Join the Movement
This partnership isn't just about fashion; it's about fostering a community and sustainable consumption. By Rotation's CEO, Eshita Kabra-Davies, echoes this sentiment, highlighting the collective empowerment that comes from sharing wardrobes for special moments. Her pink Rejina Pyo dress symbolizes milestones and confidence, leaving a positive imprint on both the wearer and the planet.
How to Take Part
Ready to add your chapter to these iconic pieces? Simply download the By Rotation app, locate "The Tanqueray Edit," and choose your desired outfit. Alongside your chosen ensemble and complimentary Tanqueray bottle, you'll receive a unique QR code, guiding you through the journey of the garment and allowing you to contribute your own story.
Remember to Savor Responsibly
As you immerse yourself in this experience, remember to enjoy it responsibly. Tanqueray encourages mindful consumption, ensuring that every moment is cherished safely and with respect.
Elevate your style and elevate your story. Dive into a world where fashion intertwines with narrative, where every outfit holds a tale waiting to be shared. Join the movement, rent iconic pieces, and become part of a legacy of empowerment and community. Cheers to fashion, to memories, and to the stories yet to unfold.
Photography Courtesy Assessoria
