House of Kind: Ushering in a New Era of Inclusive and Feminine Fashion
Founded by Sonica Beckmann, House of Kind is a London-based fashion brand making waves with its mission of promoting kindness and inclusivity. Created by women, for women, the brand has already gained attention in the fashion industry. Despite being newly launched, it was quickly invited to participate in the London Fashion Week (LFW) for the PWN London Catwalk, sponsored by the British Fashion Council. The event was not just about fashion but also aimed at raising funds for Books Beyond Words, underscoring House of Kind’s commitment to empowering women and building a brighter, more inclusive future.
The Brand’s Story
Sonica Beckmann, the visionary founder, has set out to create a brand that unites women who share values of kindness and mutual support. Her efforts have not gone unnoticed, as she was recently nominated for the Forty under 40 award by Pay Angel, recognising her impact in such a short time. House of Kind was born with the intention of fostering connections between women in the business world, using fashion as a medium to build these relationships. The brand’s ethos encourages women to be unapologetically themselves, wear their emotions on their sleeves, and get the job done – all while supporting each other.
House of Kind doesn’t just follow fashion trends; it promotes a culture of kindness and integrity. These values are embedded in the fabric of the brand, quite literally, as every garment carries a message of inclusion and empathy. Each piece is carefully designed to empower women at every stage of their lives and careers, balancing style with a fierce sense of purpose.
The Philosophy of Kindness
What sets House of Kind apart is its set of House Rules, which accompany each garment. These rules emphasise the importance of kindness, inclusion, and responsibility. The brand’s core message, “Kindness is our superpower™,” is embroidered on select pieces, serving as a constant reminder that lifting others up does not diminish personal success.
Some of the key House Rules include:
• Helping others is a privilege: Use it. Lift others whenever you can.
• Integrity is everything: Always do the right thing, even when no one is watching.
• Empathy and support: Emotions are what make us human; show empathy and support to others.
Standout Collections
The brand’s debut collection, The TrailBLAZER™ Collection, embodies House of Kind’s mission to create fashion for women in charge of their lives and careers. The collection features elegant blazers that pair seamlessly with pieces from the Foundations Collection, which includes the standout Goddess Blouse. This chic, soft blouse has a feminine silhouette with a pussy bow neckline and the powerful message, “Kindness is our superpower™,” embroidered on it. Another key piece is the She’s in Charge PU pencil skirt, which adds a touch of dominance and sophistication to any work wardrobe, blending femininity with a strong, fierce look.
The Impact and the Future
Sonica Beckmann has ambitious plans for House of Kind. The brand isn’t just about fashion; it’s about building a community of women who support one another. The invitation to participate in LFW was just the beginning of a bright future for the brand. Moreover, the commitment to philanthropy and inclusivity will remain central to its future collections and events.
With its promising trajectory, House of Kind is poised to redefine success and style in the fashion world, proving that kindness and fashion can go hand in hand.
Photo credits: Marca
