Philipp Plein's FW24 Runway Extravaganza
Opulent Elegance Unveiled: Philipp Plein's FW24 Runway Extravaganza
"Plein," in French, translates to "full" in German, referring to the surname of the renowned brand Philipp Plein, which is indeed replete with brilliance, glamour, and opulence. This is exactly what I witnessed as I entered the Allianz Cloud Milan, echoing Plein's bold vision in every detail, transforming the runway into a celebration of contemporary luxury that exceeded all expectations.
The creative ziggurat-shaped runway brought an explosion of energy, sensuality, and fascination, constantly changing with an intense sense of glamour.
Plein's Autumn Winter 2024 Collection blended men's and women's fashion, catering to all style preferences. From structured leather ensembles to flowing dresses, Plein curated a comprehensive selection for fashion enthusiasts of all genders.
The collection focused on Daytime Chic, intertwining a neutral color palette with hints of blue and green, elevating daytime elegance. With soothing colors, cozy knitwear, and smart tailoring, the collection conveyed effortless and uncomplicated style.
As the day transitioned into night, Plein's characteristic opulence took center stage. The collection paid homage to Plein's iconic glamour, featuring luxurious crystals adorning eveningwear, fully encrusted jackets, and a striking contrast with sleek black dresses and sultry silhouettes, capturing the true essence of the brand.
This season witnessed a breathtaking fusion of monogram motifs, denim accents, logomania details, and sumptuous crystals. Philipp Plein introduced an eclectic range of menswear and womenswear, showcasing leather ensembles, a neutral palette with splashes of blue and green for daytime wear, and transitioning into striking black garments adorned with crystals for the evening.
Highlights from the FW24 collection included the iconic monogram, with a fresh interpretation for the new season, showcased across a multitude of pieces, from jumpsuits to dresses, in a frenzy of Monogram Madness. Plein's traditional Logomania Extravaganza made a statement, printed on everything from T-Shirts to handbags, embracing the brand's spirit year-round.
Moreover, the collection elevated denim to new heights with Denim Delights, where jackets and jeans were emblazoned with Plein's distinctive touch, offering casual yet elevated ensembles.
At the forefront of the stage, we have the renowned Milanese rap group Club Dogo, composed of Gue Pequeno, Jake La Furia, and Don Joe, which recently announced a reunion and a sold-out tour across Italy. Accompanying them, LA SAD, an Italian rock trio that made waves at the 2024 Sanremo Festival, bringing a grittier and punk vibe to the night. The synergy between these bands perfectly matched the Philipp Plein runway, where the influence of punk rock was unmistakably implied.
Among the distinguished guests gracing the Plein runway, such as Simone Bredariol, James Goldstein, Zarina Yeva, some Brazilian personalities stood out. Adriane Galisteu, Thassia Naves, and comedian Theodoro were notable presences, along with the star of the night, MC Daniel, specially invited by Plein to shine on the runway. The blend of Brazilian and international influencers added a unique flair to the event.
In the climax of the runway, the event reached its pinnacle as the final creations traversed the catwalk to the captivating sound of Depeche Mode, a musical choice that not only complemented the Philipp Plein atmosphere perfectly but also resonated as one of my personal favourites, providing a memorable and meaningful closure. Fernanda Rigon, a key figure in the success of the Philipp Plein brand, played a vital role. As the mother of Philipp's eldest son, Romeo, they built this formidable name together.
In the heart of Milan's fashion extravaganza, the Philipp Plein FW24 show not only showcased exquisite fashion but also became a testament to the harmonious collaboration between Fernanda and Philipp Plein, creating a legacy that continues to enchant the world.
Photography by Albina Abdullina
IG @albinashooter
