Cool Pink Lips: The Return of Pink Lipstick
The impact of cool-toned makeup can no longer be ignored. In Sandy Liang’s SS25 collection, models strutted the runway sporting glossy cool pink lipsticks and matte baby pinks, clearly inspired by a princess-like aesthetic. Sandy Liang, always at the forefront of trends, suggests that cool-toned lips are set to take centre stage.
One iconic example of this trend is MAC’s Snob lipstick. A cult favourite in the 2000s, its cool light pink shade became a symbol of the era. Now, Snob is back in the MAXimal line, with a new matte version. The question is: will this pale nude pink shade win over a new wave of fans in 2024? To explore this idea, the beauty team at Marie Claire invited members of the editorial staff to test the nostalgic product and share their thoughts.
Back in 2010, Snob dominated the beauty scene, favoured by celebrities like Nicki Minaj, Rihanna, Paris Hilton, and Beyoncé. While the shade continues to divide opinions — with some loving it and others rejecting it — there’s no denying that Snob never fully disappeared from the spotlight. Recently, several articles have celebrated its resurgence, with headlines like “The Return of Snob Lipstick” and “Remember Snob? It’s Back.”
Although warm tones are currently in vogue, Snob’s cool light pink still stands out, offering endless possibilities for creative use. In the current “lip combo” trend, Snob can be paired with darker lip liners to create a dimensional, striking effect. Its versatility also extends beyond the lips — it can be used as an eyeshadow or blush, adapting to different styles and occasions.
The trend of cool-toned lips opens up a realm of experimentation. Pairing cool pink with dewy, glowing skin creates a youthful and fresh look, while contrasting it with bold eye makeup results in a daring and modern aesthetic. Whether as part of a classic or innovative look, cool pink lipstick is once again making waves in the beauty world, proving it’s far from fading into the background.
Photo Credits: Carlos Moura, Snob Mac
