Helen Anthony Spring/Summer 2025: A Manifesto of Freedom, Hope, and Impeccable Craftsmanship

The Helen Anthony show on September 13, 2024, during London Fashion Week, was one of the most profound and impactful experiences I have ever witnessed. As a long-time admirer of the brand, I am continuously impressed by Naeem Anthony’s extraordinary ability to elevate fashion into a powerful manifesto of hope and freedom. Every detail of the Spring/Summer 2025 collection carried deep symbolic meaning, and this resonated with me on a personal level.

The collection, titled "Freedom & Hope," was created as a tribute to those affected by conflicts and wars across the globe. Each piece symbolized freedom in its broadest sense, from the colors to the silhouettes and the materials chosen. Anthony skillfully used colors like black, white, blue, green, yellow, red, and brown to show support for people in countries like Ukraine, Palestine, Iraq, and Israel. Furthermore, the collection’s flawless tailoring—something I personally admire—showcased Anthony’s ability to blend modern and fluid designs while maintaining the sophistication and respect for tradition.

Organized by Cassel, whose appreciation and respect for journalists never go unnoticed, the show was a masterclass in meticulous planning and attention to detail. Cassel’s commitment to treating us with such respect and consideration fills me with admiration and gratitude. The atmosphere of the event at the Kimpton Fitzroy London was carefully curated to provide an immersive experience, with pulsing electronic music contrasting powerfully against the classical architecture of the venue.

What moved me the most was Helen Anthony’s dedication to important social causes. Beyond the aesthetic beauty of the collection, it carried a powerful message about the freedom of choice, particularly for women and marginalized communities. The hand-embroidered designs on many of the pieces represented this freedom—something Anthony believes to be a fundamental human right. Here, fashion transcends the visual and becomes an artistic and political statement, which is the true strength of the Helen Anthony brand.

I left the show not only inspired by the designs but deeply touched by the message of hope Anthony sought to convey. Helen Anthony continues to be one of the most innovative and relevant brands in global fashion today, and I feel privileged to witness its transformative journey up close.

Photos Gettyimage Helen Anthony - Runway - LFW Sept 2024