Minas Trend 2025: Latin America’s Biggest Fashion Show Returns in April
Renowned as the most prominent fashion event in Latin America, Minas Trend is preparing for its 33rd edition, taking place from 8 to 10 April at BH Shopping in Belo Horizonte, Minas Gerais, Brazil. Widely recognised for its strong influence within the fashion and business sectors, the event has firmly established itself as a key meeting point for professionals from across the globe. This year’s edition brings fresh and exciting perspectives on Brazil’s Spring/Summer 2026 collections.
Under the theme “Look. Look again.”, Minas Trend invites guests to re-evaluate how we observe and connect with fashion. The focus is on fostering a vibrant business hub where brands can showcase a blend of casual elegance, refinement, and innovation—present in every thoughtfully designed piece.
The Lifestyle of the Contemporary Man
One of this edition’s most anticipated developments is the increased spotlight on menswear, a segment experiencing notable growth in Brazil.
Brazilian men are increasingly moving beyond traditional colour palettes, embracing more daring and expressive tones. Shades such as moss green, rosé, bordeaux, and earthy neutrals are taking centre stage, offering a contemporary aesthetic that is both stylish and bold—across both footwear and clothing.
This shift represents a wardrobe that exudes confidence without compromising on sophistication.
Fashion with Purpose
Innovation remains at the heart of Brazilian fashion. In a world where climate change and rising temperatures are shaping our daily lives, Brazilian designers are leading the way with breathable, sustainable fabrics that adapt to the country’s tropical climate and environmental challenges.
Linen, once reserved for beachwear, now features in elegant, structured pieces enhanced by blends with elastane, viscose, and cotton, providing versatility, comfort and durability. The result is fashion that maintains its structure throughout the day while embracing functionality and sustainability.
Creative Expression and Business Synergy
The 33rd edition of Minas Trend champions creativity, craftsmanship, and innovation. The event will gather celebrated brands and emerging designers from across Brazil, showcasing collections that merge style, technology and cultural authenticity—an unmistakable hallmark of Brazilian fashion on the global stage.
In addition to the business showroom, the programme includes children’s fashion shows, Baby Tee collections, and inspiring talks from leading voices in the industry, offering valuable insights into creative processes and upcoming trends.
Minas Trend continues to reinforce Belo Horizonte’s status as a creative capital of fashion, standing proudly alongside cities like São Paulo, London, and New York.
Stay tuned to Avesso Magazine UK for exclusive coverage of the 33rd edition—and discover why Brazilian fashion is not only relevant but essential to the international conversation.
