JIMMY CHOO MFW SS25 - HYPER GLAMOUR

Jimmy Choo worked with the renowned interior designer Nebihe Cihan alongside the Nilufar Gallery for their presentation during Milan Fashion Week bringing together curated furniture pieces that echo the ethos of the Spring 25 collection blending elegance and modernity.

The collection is about this dose glamour that’s hyped up, said Sandra Choi, the creative director. She loves simple shapes but also lots of details and both combination makes the SS25 collection. 

The collection was inspired by late 90s - early 2000s when the JIMMY CHOO brand is first established. JC was founded in 1996. The LOTTA mule is the key silhouette, the upper executed in ruched tulle which heel drop but continues to be a statement piece. Mules are incredibly versatile, adding a stylish touch to any outfit. 

In addition to the drop heel family is the ISA sling back, in 2 plain colours (black and latte) or with oversized paillettes across the tulle, bold, glamorous, eye-catching embellishment creating a standout fashion piece. 

SCARLETT 50, proposed in leopard print, vintage metallic leather or floral jacquard which was one of my favorite. An excellent choice for those looking to add an artistic flair to their footwear collection.

The EDIE HOBO MINI bag caught my attention, a looking back to Y2K accessories, in soft satin or metallic leather featuring a JC logo. Perfect size for carrying essentials. 

The highlight of JC presentation was the DIAMOND X II sneaker which will be also launched in Spring 25. A unisex expansion and evolution of Jimmy Choo’s luxury sports footwear. Features faceted diamond insets embedded in a moulded rubber sports sole. A high-tech leather-mix upper with sportswear references makes the DIAMOND X II remarkable. 

For those looking to make an unforgettable statement, Jimmy Choo once again proves that this collection is a reminder that true luxury lies not just in beauty, but in how it makes you feel.

Courtesy: Jimmy Choo and Jenifer Nelly 

Jenifer Nelly

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