Doechii: we're obsessed with the style of the new hip-hop sensation

Doechii is an American rapper, singer and songwriter. With a unique style that mixes rap, R&B and experimental elements, she has been gaining ground on the hip-hop scene with songs such as Truth or Dare and Crazy, exploring themes such as identity and empowerment. But you may know her for her hit What It Is.

What really fascinates us about her rise is her visual aesthetic. In 2025, Doechii is already considered one of the great promises of contemporary music, and behind her striking style is Sam Wolf, responsible for translating her identity into fashion.

As a visual collaborator, Sam's mission is to create an aesthetic that expresses not only the artist's sound, but also her attitude. Whether on stage or in music videos, his disruptive look combines fashion references with a daring touch, often challenging conventions and betting on the unexpected.

Doechii moves between Acne Studios and Tommy Hilfiger, balancing elegance and irreverence. His proposal plays with deconstructed tailoring, voluminous trousers, non-obvious overlays and a chaotic - but intentional - mix of prints such as polka dots, plaids and stripes. The aesthetic has an air of doll fashion, but forget Barbie: here, the reference is Bratz - more pop, stylish and, of course, bold.

Dressing up can (and should) be fun, and Doechii reminds us of exactly that. We're obsessed with her style - and you will be too!

Photos credit: ‘Doechii/Instagram’